Career

Lands' End Europe

2022 - Present: Senior UX Designer

As the senior UX designer I am focused on optimising all e-commerce interactions. I continually review the European sites identifying pain points through user research and collaboration with the analytics team.

I constantly strive to develop an engaging, responsive and cohesive online shopping experience that aligns and enhances with business goals. My html, css and fluid design knowledge is essential in creating clear briefs for the developers. My expertise in Figma allow me to create wireframes, mockups and prototypes that are shared with the wider team.

I champion the user and advise the business on accessibility best practises. I am SME for Lands' End EU in regards to the European Accessibility Act 2025, EN 301 549 and WCAG 2.2 Level AA standards.

Site struggles and areas for improvement are identified by:

Conducting qualitative user research with Lands' End customers
Bi-weekly review of online customer feedback via UK and DE websites
Assessment of session recordings, journey progression and click rates with Glassbox tool
Competitor analysis
In-depth analysis of Baymard Institute research
Trustpilot and Bazaarvoice feedback
Customer Service team weekly catch-ups
Data via analytics team
A/B testing

Allthetopbananas.com

2015 - 2022

I was involved in all stages of the product design process at Allthetopbananas.com. I listened carefully to the requirements needed for all new product concepts and sketched out ideas, created wireframes and prepared prototypes. I presented ideas to colleagues and stakeholders and iterated based on feedback from group and/or individual meetings. I was part of the team creating html/css and also have experience using Bootstrap. I was happy to communicate, and work closely with, the dev team to ensure all product requirements could be met and a smooth transition ensured from design to dev and final publication.

I created the final graphics required for all web and app projects and strived to use best practises to produce artwork to the highest standard.

I worked alongside marketing and the social media team to create branded graphics, prepare blog content and produce online e-brochures and quarterly data reports.

My role also involved preparing promotional material for the Sales team including exhibition stands, branded clothing, business cards, flyers and giveaways.

My job not only involved web and app design, but also logos, and other opportunities to be creative. From exterior office signage to team hoodies, company Christmas cards to bespoke office artwork.

My work at Allthetopbananas.com was to solve problems and to do this creatively. Whatever project I worked on I was mindful of the needs of the business, but strived to keep the user front and centre.

Freelance Designer

2002 - present

I worked with a wide range of clients on a variety of projects from web design to logo development, wine labels to ecommerce shops and more. I took great pride in building lasting relationships with all customers and am proud of the fact that I continue to have many of these connections after 15+ years. Please see testimonials at the bottom of this page.

Avatar

2000 - 2002: Senior Web Designer

I was primarily employed as a web designer at Avatar but also created animations and touch screen interfaces for shops (The Body Shop) and visitor centres (Royal Yacht Britannia Tourist Centre).

My main focus within the large team of designers was the complete redesign of the National Trust website. The look and feel I created remained live from 2000 - 2006. I liaised frequently via phone, email and face-to-face meetings with the head of design and marketing to ensure brand guidelines were adhered to. I also worked closely with the National Trust's photo library to fully utilise the high quality imagery.

I took training sessions for National Trust staff and instructed groups of up to 8 on how to create new web pages based on templates I had created, along with instructions on best web practises.

European Infopoint Ltd (EIL)

1997 - 2000: Junior Web Designer

As a junior web designer I...

learnt the basics of web design
experienced rapid on the job training
attended web design training courses and design expos
learnt how to create basic user flow diagrams & wireframes
listened to the needs of existing clients and maintained current websites
developed designs for email templates
supported the senior designer whenever required with preparing graphics, updating content, replying to customer queries, covering holidays and attending client briefings
supported the company director at new face-to-face client meetings
created marketing material
worked with external designers on branding projects
worked closely with the development team
was sub-contracted to work with another local digital design company to work on series of screen layouts for DVD series
created bespoke illustrations for both in-house and external projects

During my time at European Infopoint Ltd (EIL) I worked with experienced designers and developers on a wide range of projects from local council websites to property search web pages, online shopping sites for the US market to horse racing brochure sites.

Education

1994 -1997 Portsouth University: BA Hons: Art Design & Media specialising in Computer Animation
1992 - 1994 Portsmouth Art College: Btec National Diploma General Art & Design
1990 - 1992 Porsmouth Sixth Form College: A Level: Art and Design, Business Studies
1986 - 1990 Mayfield Comprehensive: GCSE & AS Level

Testimonials

"I have enjoyed working with Becky since setting up my business 17 years ago.  As a Marketing consultancy helping clients with their own websites, it's really important that my own site is professional and impactful. Becky has helped me refresh my website several times, always coming up with creative ideas that reflect my site's objectives and brand values while maintaining a flair and usability that never fails to impress the clients I serve." Sarah Bird, Virgo Marketing
"I have been working with Becky Gray for over 10 years.  Becky is approachable and provides imaginative design ideas. In this time she has designed and re-designed the site, listening and understanding our requirements to ensure it appeals to our target market and provides strong brand presence." Tanya Kamm, Bourne Homes
“Becky thank you, when I shared the vision I had for my new business, you came up straight away with a brand that totally summed up what I wanted. On my first outing, I had a brand manager for a large company compliment me on a great idea, with great branding! People regularly say they love it. I really appreciated your ideas, inspiration and quick efficient service, just love it, thank you.” Beverley, Beverley’s Bespoke Afternoon Tea
“We have been using Becky’s web design service since we started business in 2004. She designed our first website which exceeded our expectations and has continued to keep our content fresh and adapt the site as our business has developed and technology has changed.
We are delighted with our current version which is easy to navigate, mobile and tablet friendly. It showcases our products and services to our customers perfectly. The SEO generates plenty of sales leads.
Becky has a great knack of tuning in to what we’re looking for and always comes up with innovative designs and suggestions and on time. We would highly recommend Becky and its great doing business with her as she is an extremely nice person.” Tom Edwards & Frances Grange, Owner Directors Eco Office Plants Ltd.
“Becky is a very gifted designer - I have worked with her on a range of projects for different industries from luxury goods to property investment and for different medium including online and print. Each time, she has exceeded my expectations in ensuring she really gets inside the brief and coming up with solutions that were spot on.
Her technical skills are superb and her can-do attitude and enthusiasm mean she goes the extra mile to deliver and make the project a success.” Sally Evans, Owner, Chateau George 7 Vineyard
“Becky’s work on our website over a significant period of time has been invaluable. The personal energy and interest she has invested in fully understanding our organisation, has enabled her support to align with our aims and ethos perfectly. Her approach is knowledgeable and insightful, and I consider her part of the Team here at NOCG.” Major Kenny Craig RM, Officer Commanding, Naval Outdoor Centre Germany